Consulting and Tourism Development

In Mexico Pacific Lifestyle the tourism market is our specialty and our passion, so we enjoy each of its aspects. Our services in the field of Tourism Consulting and Development address issues of great importance, aimed at tourism providers, tour operators, real estate developments and destinations.

With more than 25 years of experience in tourism promotion at a national and international level, we focus on adding value to hotels, hotel chains and consumer centers, either institutionally or representing some of the best organizations in Mexico, specialized in Marketing, Communication and Marketing.

We adapt to the needs of each company, making a kind of “tailor-made suit”, for which we carry out a thorough preliminary diagnosis and then present a work proposal with solutions.

Below is a list of the services we offer in the field of Tourism Consulting and Development:

Strategic planning

• Market research
• Evaluations of destinations and tourism companies
• Vision and planning workshops
• Creation of master plans
• conservation planning
• Marketing strategies

Tourism Development: create strategies and plans to increase/develop/encourage tourism in a destination

• Development of new experiences
• Increased community involvement
• Sustainable tourism programs
• Development of circuits and routes
• Tourism Infrastructure Planning

Marketing and Communication

• Brand development / Brand repositioning
• Market segmentation
• Content and storytelling
• Cross-marketing
• Website development
• Social Networks and Digital Marketing
• Comprehensive advertising plans
• Public relations and media relations / Press trips
• Relationship with the tourism industry
• Crisis management

Product development

• Comprehensive analysis of the destination or organization
• Identify potential unique selling propositions
• Identify emerging or previously unselected niche segments
• Analysis of existing infrastructure, itineraries and marketing and outreach programs to help make a destination even more attractive to MICE and group markets.
• Present strategies to modernize your interactions with your customers

Internal audits

• Implementation of anonymous reporting line
• Special investigations of employee fraud, theft or breach of trust
• Mystery Shopper in consumer centers
• Financial Analysis (Strange bank movements, hidden expenses or cost overruns, Integrity of income and verification of cash management.
• Special Audits: Legal audit. Audits to purchases and suppliers. Audit of payroll and social burden. Employee canteen audit / Employee transportation. Audit of fixed assets.