Bahía de Banderas, “baby boomers’” paradise.

Known as “baby boomers”, the generation of Americans born between 1946 and 1964 (in the postwar period), retirees or people in the process of doing so, have found places in Mexico to spend their free time, establish themselves and invest in México. 

This group has a strong presence in Puerto Vallarta and Banderas Bay, both as tourists and residents, making them important segments for these tourist destinations. More than 30,000 baby boomers come to Bahía de Banderas, from November to April.  Some for the holidays and many to stay for a several months, enjoying the climate, friendly locals and accessible prices compared to the prices in their country of origin.

In the state of Jalisco, this generation is interested mainly in areas like, Ajijic, Chapala and of course Puerto Vallarta. In the state of Nayarit, the areas they prefer are Nuevo Vallarta, Bucerías, Sayulita, San Pancho, and Guayabitos.

I read about an investigation carried out by Forrester Research a few days ago, that revealed that many brands are desperate to attract millennials and centennials, but should focus on “baby boomers”, because they are an important segment of the population with disposable income. Millennials, ages 20 to 35, spend less on consumer goods because health and education costs are expensive. But Baby Boomers, who are between the ages of 58 and 80, spend way more because they have extra money from savings and investments. 

However, data from the United States Census Bureau tells us that they are a great potential for the markets since the income of these people is around 170 thousand dollars per year, which they invest in health, personal care and real estate, hence that they continue to be a great potential for the markets. The Bureau also tells us that in the United States, at least 41 million people are about to retire and two million of them are an active market for Mexico, which brings economic benefits, well-being for the community, because they are people with disposition to contribute to the improvement of schools, hospitals and civil associations.

We have benefited the most from “baby boomers”, real estate and health, this is confirmed with the growing number of residential developments, as well as the demand of specialized clinics and hospitals for the medical care of these elderly people, who have not had it easy in life, but are not daunted and continue to fight.

What do you think? I’ll be reading your comments.