Gastronomy, a powerful motivation to travel
Food tours are on trend. Eating and drinking has become both a playful and stimulating experience, and a powerful motivation to travel more than a physiological need.
According to a study carried out by the digital travel company Booking.com, more than a third of the 50,000 international travelers surveyed (34%) have thought about taking a gastronomic tour at some point in their lives.
What is this type of tourist looking for? According to the same study, 54% of the interviewed people want unique gastronomic experiences and almost a third (31%) want to share and spread food photos on their social media.
Mexican gastronomy currently holds the designation of Intangible Heritage of Humanity by UNESCO and is recognized in almost the entire world, there are some places where the geographical location allows to obtain the best of nature, which then leads to multiple culinary experiences.
This is the case for Puerto Vallarta and Riviera Nayarit, Banderas Bay tourist destinations, whose gastronomic scene is known for both its award-winning local and international chefs and also for the authentic flavors of the sea and the mountains, which create a huge range of possibilities. The culinary experience this region offers is an adventure for the visitor with charming seaside restaurants in small towns offering traditional Mexican dishes, to elegant and sophisticated international cuisine restaurants with contemporary innovations.
From this diversity, the region hosts the most important gastronomic and wine events in Mexico each year, including the International Gourmet Festival, the Vallarta Nayarit Gastronomica and Restaurant Week, where renowned restaurants and chefs from all over the world participate. A wide variety of festivals have emerged in the last year focused on one theme only, such as the Taco Festival, the Vinoma Fest and more recently Sabores de Vallarta, each one attracting that special segment looking for gastronomic tourism.
More than the local or the resident enjoying this events, the fact that tourists come to our region to have a gastronomic experience, in addition to the natural destinations, the hotel, its infrastructure and its services, it’s a sign that the marketing and promotion efforts focused on gastronomy are on the right track. However, let’s not “rest on our laurels” and maintain a well-defined strategy, focused on positioning Puerto Vallarta and Riviera Nayarit as solely a gastronomic destination.
What do you think about this? I’ll be reading your comments.